Innovation Process MarketingBeyond Line of SightInternational Demand IndexCompetitive Insights
Innovation Process Marketing®

A repeatable, robust process

Being What’s Next

VMI accelerates adoption of ideas and solutions through IPM, VMI’s signature process. Every day we help clients be in the forefront of their markets and to capture new revenue by building awareness of their innovation… We help them to
See What’s Next so they can Be What’s Next!

The key to being what’s next is market leadership. Through a repeatable, systematic approach developed by VMI over the last decade, IPM enables VMI to consistently find and validate new and important revenue opportunities for our clients.

Innovation Process Marketing, IPM Through the application of IPM, Vanguard is able to deliver:
  • Clear, unbiased industry leader perspectives regarding markets, emerging trends and important unmet needs. Industry leaders are selected based on their passion and vision for solving problems through innovation
  • Unbiased, external perspectives as to your solution’s vs. the competition’s strengths, weaknesses and differential advantage in solving a critical unmet need
  • How your competitor views your organization and solutions
  • Actionable roadmaps for quickly capturing new revenue opportunities and accelerating awareness and adoption of your innovations