Innovation Process MarketingBeyond Line of SightInternational Demand IndexCompetitive Insights
Competitive Insights

“The greatest obstacle to discovering the shape of the earth, the continents, and the oceans was not ignorance but the illusion of knowledge.”
Daniel J. Boorstin, Author, 1914-2004

Custom Reports:
  • Baselines, (25-80 pages, depending upon programs)
    • Established and updated annually
    • Tailored to those programs of interest to you; relative to your portfolio
  • Quarterlies, (10-15 pages)
    • Continuous monitoring of competitors with ad-hoc query support and updates as they develop
  • Competitor Strategic Review
    • An eight year view (5-back and 3-forward) defining the competitor strategic intent, goals, objectives, tactics, performance, actions and metrics