White Papers, One Key to Success

At Vanguard we believe in sharing knowledge. We have found that one key to our success is to keep our clients educated on the latest in marketing strategy.


TOP BRIEFS AND CONFERENCE HIGHLIGHTS

VMI’s 2015 CES Best of the Best

VMI’s 2014 CES Best of the Best

VMI’s 2013 Visualization/Thought Alignment

VMI’s 2013 CES Best of the Best

2012 AUVSI Highlights

2012 Top IT Services Trends

2012 Top Visualization Trends

CES 2012 Highlights

2011 Top Telecom Ecosystem Trends

DEMO 2011 Highlights

CES 2011 Highlights

2010 Unmanned Systems AUVSI Highlights



WHITE PAPERS

VMI Leadership Series No. I – Leadership Creates the Future
Successful leaders believe that the best way to predict the future is to create it.

VMI Leadership Series II – Invention-Innovation and Systems
Leadership means shaping and creating the future through innovative solutions – not waiting for the customer or competitor to show you the way.

VMI Leadership Series No. III – Visionary Leadership and a Culture of Innovation
How to revitalize the underlying leadership and the culture of innovation that once thrived in your company. Plus: On Aeroflot in the former Soviet Union, when talking about how local air traffic controllers were threatening to go on strike, "What this Country Needs is Ronald Reagan!"

VMI Leadership Series No. IV – 2004 Communications Infrastructure
Back in 2004 we spoke with the CEOs and CTOs of top telecom ecosystem players about trends and issues that impact the communications infrastructure market. See what we found then and what rings true today.

VMI Discontinuous Innovation, A Strategic Marketing Process
Being "first to market" with a discontinuous innovation. While there are a number of possible entry strategies, this paper concentrates on the process that enables you to be "first to market" with a discontinuous innovation.

Why the Best Products Fails
Why doesn't the best product (as in, our product) win? Many times the most innovative, elegant, technically superior, product does not win the business! The answer is difficult to face, and it is the basis of this paper.



INNOVATION PROCESS ARTICLES

IPM Market Exploration
Exploration seeks to find markets with a current or developing need for your technology or solution. It is an efficient, focused process for innovation.

IPM Market Validation
Once a new opportunity appears to be worthwhile or an existing solution is cresting, it should be validated by market thought leaders before you make a substantial commitment to pursue further investments in it.

IPM Positioning and Branding
Addressing important unmet needs and providing customers with differential advantages in their markets is critical to building brand equity. If done correctly the market will embrace the value offered, resulting in your company achieving its true potential.

VMI IPM Adoption Strategy
Not all sales are equal. IPM delivers the critical path for rapid acceleration of awareness and adoption of your innovation, with the primary objectives of shortening time-to-money and reaching the early market as quickly as possible.

VMI Innovation Process Market "IPM" – Spec Sheet
VMI´s "Diamond" definitions, methodology and results of each process:
  • Exploration – (Diamonds 1–3) to find new markets for a technology or innovation
  • Market Validation – (Diamonds 1–7) to validate a solution within a market or ecosystem
  • Positioning and Branding – (Diamonds 1–10) to position and brand a solution and/or company
  • Adoption Strategy / Launch Plan – (Diamonds 1–12) to create a strategy and launch plan focused on accelerating the adoption of the innovation in the marketplace
VMI Beyond Line of Site "BLOS" – Spec Sheet
"For some, a trend is in the present. For others, it´s in the past, while for the rest, it is their future."…VMI Beyond Line of Sight is based on the premise that trends evolve and migrate. Meaning any trend, no matter how new it may seem to the observer, has likely been around for a long period of time in other industries or markets and it is just now migrating into the observer´s field of view.

VMI International Demand Index "IDI" – Spec Sheet
No matter where you are based and no matter what you do, International growth has to be a key element of your strategy. The objective of IDI is to create a means to gauge developing demand, anticipate changes and be prepared for the independent variable in order to potentially shape and leverage the events in Country to your advantage.

VMI Competitive Insights
TBD