BOOKS Recent Reading Flash Foresight - Daniel Burrus, HarperCollins Publishing Company, 2010 Business Model Generation - Alexander Osterwalder, John Wiley & Sons, Inc. 2010 Red Star over the Pacific - Toshi Yoshihara and James R. Holmes, Naval Institute Press, 2010 Seizing the White Space Business Model Innovation for Growth and Renewal - Mark W. Johnson, Harvard Business Press, 2010 The Book of Awesome - Neil Pasricha, Berkley Books, 2010 Design Driven Innovation - Roberto Verganti - Harvard Pint, 2009 When China Rules the World - Martin Jacques, Penguin Press, 2009 The Checklist Manifesto * How to Get Things Done - Atul Gwaande, Metropolitan Books, 2009 The Greatest Science Stories Never Told - Rick Beyer, Harper Collins Publisher, 2009 The Next 100 Years - George Friedman, Double Day Publishing Group, 2009 1001 Inventions that Changed the World - Preface By: Trevor Baylis General Editor: Jack Challoner, Barron’s Education Series, 2009 Outliers - Malcolm Gladwell, Little, Brown and Company, 2008 The Classics Diffusion of Innovation (fourth edition) - Everett M. Rogers, The Free Press, 1995 How to Think like Leonardo da Vinci - Michael J. Gelb, Delacorte Press, 1998 Lateral Thinking - Edward de Bono, Harper & Row Pubishing Company, 1970 22 Immutable Laws of Branding - Al Ries, Harper Business, 1998 blink - Malcolm Gladwell, Time Warner Book Group, 2005 buy*ology - Martin Lindstrom, The Doubleday Publishing Group, 2008 Competitive Advantage - Michael E. Porter, The Free Press, 1985 Competitive Strategy - Michael E. Porter, The Free Press, 1980 Cracking Creativity: The Secrets of Creative Genius - Michael Michalko, Ten Speed Press, 2001 Economics an Examination of Scarcity - Dr. Steven Happel, Thomas Horton and Daughters 2004 Execution The Discipline of Getting Things Done - Larry bossidy & Ram Charan, Crown Business, 2002 Groundswell - Charlene LI & Josh Bernoff, Harvard Business Pres, 2008 Guns, Germs, and Steel - Jared Diamond, W.W. Norton & Company, 2005 Hope is not a Strategy - Rick Page, Quebecor-World, 2002 House To House - SSG David Bellavia, Free Press, 2007 Longitude - Dava Sobel, Walker Publishing Company, 1995 A Message to Garcia - Elbert Hubbard, Peter Pauper Press, 1977 Positioning The Battle for Your Mind (first edition revised) Al Ries - McGraw-Hill Book Company , 1981 Profiting from Uncertainty - Paul J. H. Schoemaker, The Free Press, 2002 Seeing What's Next - Clayton M. Christensen, Harvard Business School Press, 2004 Six Thinking Hats - Edward De Bono, Little, Brown and Company, 1985 Sway - Ori Brafman and Rom Brafman, Broadway Books, 2008 The Discipline of Market Leaders - Mechael Treacy & Fred Wiersema, Addison-Wesley Publishing Comp. 1995 The E-Myth Revisited - Michael Gerber, Harper Burns, 1995 The Hidden Forces That Shape Our Decision - Dan Ariely, Harper Collins Publishers, 2008 The Innovator's Dilemma - Clayton M. Christensen , President and Felows f Harvard College, 1997 The Innovator's Solution - Clayton M. Christensen, Harvard Business School Publishing Corporation, 2007 The Machine That Changed The World - The Harper Perennial , 1990 The Psychology Influence of Persuasion - Robert B. Cladini, William Morrow and Company, 1993 A Whack on the Side of the Head - Roger von Oech, Time Warner Company, 1983 Wealth of Nations - Adam Smith, Oxford University Press, 1976